Of all the weird and wonderful bits of
Kamen Rider merchandise out there, one piece that's easily considered the stuff of legend are the
Kamen Rider Gummi. Ask anyone who's been following the franchise for the two decades, and they'll fondly recall the adverts of the child who can't get enough of them, crying out his catchphrase of "juicy!" With how much of a tradition they became over the years, it's amazing that it took until 2024 for an actual series to adopt them as its motif. While not strictly about the franchise's particular brand of gummies, sweets, confectionary and all things sugary take centre stage in
Kamen Rider Gavv - the sixth main line Rider series of the
Reiwa era and 35th overall.
Junko Komura (best known for her work on
Super Sentai series
Zyuohger,
Lupinranger vs Patranger and
Zenkaiger) led the series as its main writer,
Teruaki Sugihara as main director,
Hiroshi Butsuda as SFX director and
Satoshi Fujita as Action Director. The series ran for a total of 50 episodes, and is notable for being one of the few series since 2010 to not to have a crossover with
its predecessor as a Winter movie release.