Cookie Policy

Thank you for your interest in my Cookie Policy. My website,, uses cookies in order to collect and process information so that I'm able to better understand and improve my services, and to provide you with a customised online experience. 

I use the term “cookies” to refer to cookies and other similar technologies and when the term “we” is used, that is me Alex Jones, Cardiff, Wales, United Kingdom and the third parties acting on my behalf.

I respect your privacy and take the protection of your personal information very seriously and do so in strict accordance with the UK's Privacy and Electronic Communications Regulations (“PECR”) and the EU's Privacy and Electronic Communications Directive (“PECD”).

For more information about how we protect your personal information, please see my Privacy Policy. If you have any questions, please contact me.

What are cookies?

A cookie is a simple small file that is sent along with the pages of an Internet address and can be stored by the web browser on a PC or other device. The information stored in it can be sent to our servers or the servers of relevant third parties during subsequent visits.

When you use and access a website, the website operator(s) may place a number of cookie files in your web browser to help determine and identify returning visitors, the type of content a user of a website, the amount of time each user spends in a particular area of a website. 

A distinction is made between session and persistent cookies, and the different types of cookies to operate a website:

The least privacy invasive type of cookies are Essential or Necessary Cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services. 

There are also Functional Cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user ID's stored, consents given, or languages selected) and other personalisation options you have selected when browsing.

Further there are also Analysis and Performance Cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics. 

Lastly, Advertising Cookies or Targeting Cookies. They are used to deliver customised advertising to the user. This can be very convenient, but also very irritating.

Below is a list of the non essential cookies (Essential or Necessary Cookies, Functional Cookies, Analysis and Performance Cookies, Advertising Cookies or Targeting Cookies) my website uses. Please keep in mind that the cookies used may change from time to time and that this Cookie Policy will be updated accordingly.

Google Analytics

We use Google Analytics provided by Google LLC, on our website. Google Analytics also uses cookies to enable our website to analyse how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics: i) 3 bytes of the IP address of the called system of the website visitor (anonymized IP address), ii) the website called up, iii) the website from which the user reached the accessed page of my website (referrer), iv) the subpages accessed from the website, v) the time spent on the website, and vi) the frequency with which the website is accessed. Google states that it will not associate your IP address with any other data held by Google. You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link

Google AdSense

We use Google AdSense, a web advertising service provided by Google LLC. Google AdSense uses Cookies. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as user traffic on our website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your visit to this website will be transmitted to and stored by Google on servers in the United States.

Google uses the information thus obtained to carry out an evaluation of user behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties where required to do so by law, and/or where such third parties process the information on Google's behalf.

Pixel Cookies and Tags

We use so-called Pixel Cookies and Tags (“Pixel Cookies”) on our website. A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook and Twitter

Affiliate Cookies and Tags 

As many other websites, we also participate in affiliate programs which allow us to generate revenue. Affiliates are typically provided with an affiliate ID and are required to place a cookie within a user’s browser for a specified duration when an affiliate link is clicked. While you will be redirected to the relevant Affiliate Partner’s website, your IP address and other data relevant to the specific Affiliate Partner and contained in the cookie, will be transferred to the relevant Affiliate Partner. We have no influence or control over the data collected and processed by the relevant Affiliate Partner when you are being redirected and you can learn more about data processing at the relevant Affiliate Partner's privacy policy. For more information about how the relevant Affiliate Partner processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: HobbyLink Japan Ltd, Neo Wing Inc,, Inc.

Opting Out

Google Analytics

You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link

Google Adsene

If you have a Google account, you can object to personalised advertising at the following link:


If you do not wish to participate in usage-based advertising through Facebook you can object here: 


If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only)

Further information on data protection

For further information on data protection, please refer to my Privacy Policy or contact me. If you would like more detailed information about our data protection practices, please contact me. I will be happy to assist you. 

I may from time to time update my Cookie Policy, to reflect a change in the law, in my business practices or the cookies we use. This Cookie Policy was last updated on Wednesday, 4th October, 2023.

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